Privacy Notice

Effective Date: April 8, 2019

This privacy notice explains how Sera-Brynn, LLC (also referred to as “we,” “us,” and “our”) uses any personal information we collect from or about you, through our interactions with you, and through our products and services, including this website. Our website contains links to other websites and organizations. This privacy notice only applies to this website and Sera-Brynn, LLC.

Information we collect

We collect information as part of our business operations, to provide services, to respond to requests and offer customer support, to fulfill legal and contractual obligations and to build and develop products. You provide some of this data directly, such as when you register for an event, send a message through our website, or voluntarily contact us directly. If you are a customer, we collect payment information that you provide us in order to pay for and use our products and services.

Sera-Brynn collects personal information about its business partners, vendors, and customers that seek to be and are in a relationship with us. With a few exceptions, this information is limited to the kinds of information that can be found on a business card: first name, last name, job title, employer name, work address, work email, and work phone number.  We may also obtain data from third parties.

Information we collect by automated means

Sera-Brynn may collect certain information by automated means when you visit our website, such as the number of visitors and the pages accessed. We collect various information (such as IP address, browser type, type of device used, and referring website addresses) through various means (such as cookies, web beacons, and similar technologies). We use these technologies to ensure that our website is well managed and to facilitate improved navigation. You can set your browser not to accept cookies.

Our website may use analytics to create statistical reports. We process personal information because we have a legitimate interest in understanding how our website is used.

Children’s privacy

We do not intentionally collect information on anyone under the age of 13.

How we use information about you

We use information that we collect to manage our relationship with you. These uses include:

  • our internal operations and administration
  • communicating with you
  • emailing you information we think may be of interest to you
  • personalizing our communications with you
  • fulfilling your requests for services
  • advertising and marketing
  • monitoring and maintaining functionality and security of our website
  • improving and developing services.

We do not rent or sell personal information to anyone and only share it with third parties who are facilitating the delivery of our services. You may make choices about the kinds of communications you receive (or choose not to receive) from us. If you wish to opt out of certain uses of your data by our organization, or opt out of certain disclosures of your personal data to third parties, please email: dataprivacy@sera-brynn.com or write to us at the address below.

Use of social media plug-ins

Our website features three plug-ins for easy sharing and following our social media pages: LinkedIn, Twitter, and Facebook. Being on our website does not automatically result in sharing data on these social media networks. These plugins remain inactive (idle) until clicked. Once clicked, you will be taken to the social media site, with their own privacy notices.

Disclosure of information to third parties

We may provide your information to third parties in order to respond to your requests or inquiries; provide you with information that could be of interest to you and conduct market research; or in situations where those third parties handle information on our behalf. This may help us respond to your inquiry and manage our relationship with you.

With respect to marketing emails, newsletters, and related communications, we may share your personal information with service providers in connection with the delivery of such communications.

Personal information may also be disclosed to law enforcement, regulatory or other government agencies, or to other third parties, in each case to comply with legal, regulatory, or national security obligations or requests. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets.

We do not rent or sell personal information to third parties.

By providing personal information through our website or in any manner to us, you are consenting to these disclosures.

Information security

Sera-Brynn is committed to the security of your personal data. When we collect information about you, we also make sure that your information is protected from unauthorized access, loss, manipulation, falsification, destruction or unauthorized disclosure. This is done through appropriate technical measures.

Retention of personal data

We retain personal information for as long as necessary to provide the products and services you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing agreements.

Your choices

You may make choices about the kinds of communications you receive (or choose not to receive) from us. If you wish to opt out of certain uses of your data by our organization, or opt out of certain disclosures of your personal data to third parties, please email: dataprivacy@sera-brynn.com or write to us at the address below.

Privacy Shield Notice

Sera-Brynn complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework, as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States. Sera-Brynn has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit: https://www.privacyshield.gov/.

The Federal Trade Commission has jurisdiction over Sera-Brynn’s compliance with the Privacy Shield.

For EU and Swiss individuals: Privacy Shield Notice for personal data transfers to the United States.

Sera-Brynn has its headquarters and offices in the United States.  In the ordinary course of business, we sometimes receive personal information of EU and Swiss individuals such as clients and prospective clients. The information we receive typically consists of names and business contact information. We use and share such information to enter into and fulfil agreements, for legitimate business purposes, and as needed to comply with applicable laws.

Further, in the normal course of business operations, we sometimes have access to or receive personal information residing on client networks. We use such information for legitimate business purposes and to fulfil contract obligations. Where such information is transferred to use from the EU and Switzerland, Sera-Brynn handles this information in accordance with the Privacy Shield Principles.

Pursuant to the Privacy Shield Frameworks, EU and Swiss individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the United States.  Upon request, we will provide you with access to the personal information that we hold about you.  You may also correct, amend, or delete the personal information we hold about you.  An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data transferred to the United States under Privacy Shield, should direct their query to dataprivacy@sera-brynn.com.  If requested to remove data, we will respond within a reasonable timeframe.

We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized.  To request to limit the use and disclosure of your personal information, please submit a written request to dataprivacy@sera-brynn.com.

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

We use a limited number of third-party providers to assist us in providing services, including the use of database monitoring, data storage and hosting services and customer support software tools. These third parties may access, process or store personal data in the course of providing these services, but based on our instructions only.

Sera-Brynn’s accountability for personal data that it receives in the United States under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, Sera-Brynn remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless Sera-Brynn proves that it is not responsible for the event giving rise to the damage.

Privacy Shield questions and complaints

In compliance with the Privacy Shield Principles, Sera-Brynn commits to resolve complaints about our collection or use of your personal information. European Union and/or Swiss  individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Sera-Brynn at: dataprivacy@sera-brynn.com or Sera-Brynn, LLC, 5806 Harbour View Blvd. Suite 204, Suffolk, VA 23435, USA.

Sera-Brynn has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. This service is provided free of charge to you.

If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms.  See Privacy Shield Annex 1 at: https://www.privacyshield.gov/article?id=ANNEX-I-introduction.

For EU individuals: your rights under the General Data Protection Regulation (GDPR)

Subject to applicable law, if you are in the European Union, you may have additional rights under the GDPR, including the right to access, review, correct or remove some or all of your personal data from our systems. Please email: dataprivacy@sera-brynn.com, or write to us at the address below if you wish to exercise such rights, or have other questions.

Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly or inform you if we require further information. In order to fulfil your request, we may ask you to verify your identity. We will fulfil your request by sending your copy electronically, unless the request expressly specifies a different method. We reserve the right to charge an administrative fee for additional requests.

EU data subjects may have additional rights with respect to lodging privacy complaints about activities in the EU. A list of EU supervisory authorities (national Data Protection Authorities) can be found here: http://ec.europa.eu/justice/article-29/structure/dataprotection-authorities/index_en.htm.

Changes to our privacy policy

We keep our privacy notice under regular review and we will place any updates on this web page.

How to contact us

Sera-Brynn, LLC is headquartered in Suffolk, Virginia, United States of America.
Please contact us if you have any questions about our privacy notice or information we hold about you.

By mail: Sera-Brynn, LLC, 5806 Harbour View Blvd. Suite 204, Suffolk, VA 23435, USA
By email: dataprivacy@sera-brynn.com